Three former employees have sued the company and its recently departed founder and CEO, Ben Weiss, for allegedly cheating them out of the fair market value … Bai Brands founder Ben Weiss created a low-calorie, low-sugar, antioxidant-rich beverage based on coffeefruit--the bitter pulp that surrounds coffee beans and is usually discarded. Dr Pepper Snapple Group bought Bai for $1.7 billion. Beverage industry superstar Bai Brands – which hit the headlines this week with the launch of antioxidant-infused Antiwater – has also attracted the attention of plaintiff’s attorneys in California, which claim it played fast and loose with food labeling laws by describing its flagship brand Bai5 as ‘antioxidant-packed’. serving. 7. So how is Bai able to achieve such a … Photo by Haley Ribeiro. --As told to Will Yakowicz. That's the bedrock of our relationship with DPSG. 00 ($0.08/Fl Oz) The Company provides antioxidant infusions in various fruit flavors, including peach, blueberry, mango, strawberry, dragon fruit, pear, pomegranate, and tangerine. On the shelf, you're just inventory. Please enable it to continue. Fruit-infused, Flavored Water With no Sugar, No Diet Sweeteners, No Calories. If you get shelf space and think you've made it, you're mistaken. Headquarters Hamilton, New Jersey. Bai Brands offers a family of premium better-for-you juice beverages using the unique, anti-oxidant-rich coffeefruit. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Bai fruit drinks are the subject of a class action lawsuit alleging that the drinks’ labeling falsely advertises the drinks as all-natural. It wasn't glamorous, yet it worked--no other beverage could make the same claims. Sixteen months later, DPSG made a $15 million investment. Bai Bua offers classic cuisine using the family recipe and serves genuine Thai dishes from different culinary regions. It was a tough decision, but I initiated the process and told J.P.Morgan, which had given us $50 million of financing years earlier, that I wanted to change the industry with a company embracing our vision. The company had $120 million in … Photo by Gilbert Carrasquillo—WireImage/Getty Images. Really talking to people helped show this founder where his customers were going--well before the giant brands had any clue. YelpTube Product Review P0001 - bai (Antioxidant Infusion Drink) - Duration: 1:41. This product contains 35 milligrams of caffeine per 8-ounce serving, and with an unusual 18-ounce bottle, there are 78 milligrams of caffeine per container. After launching from his Princeton, New Jersey, basement, Weiss spent years giving out samples, and landed on the Inc. 500 in 2015. BAI exists to give financial services leaders the confidence to make smart business decisions, every day. 23 Minutes in Hell (Condensed) - Bill Wiese, The Man Who Went To Hell - … Dr Pepper Snapple bought antioxidant drink maker Bai earlier this year for its first major acquisition as a standalone company. For eight years, Weiss was the driving force behind Bai Brands – the enigmatic founder who steered it from a functional drinks upstart in his New Jersey basement to a $1.7 billion company. In a press release, Weiss said: "This is the culmination of an amazing journey for me and my family. Bai Flavored Water, Rainforest Variety Pack, Antioxidant Infused Drinks, 18 Fluid Ounce Bottles, 12 Count, 3 Each of Brasilia Blueberry, Costa Rica Clementine, Malawi Mango, Sumatra Dragonfruit. Seriously. 4.6 out of 5 stars 12,579. Bai Brands LLC produces beverages for health-conscious consumers. This extraordinary brand has been embraced by millions of consumers, and I am confident in its future.". This product exemplifies why I get so upset when people talk about how unhealthy energy drinks are. Nowhere on the label will you find the words “energy drink”, and yet this self-proclaimed “Antioxidant Beverage” is not quite a tea, nor juice. This Bai drink also reminded me of an acai drink, so if you like acai drinks, this one is for you. Bai Brands's main competitors include Vita Coco, Zevia, Reed's, True Citrus, Harmless Harvest and Mike's Hard Lemonade. Hamilton, NJ 08609 The flavors are Brasilia Blueberry, Costa Rica Clementine, Kula Watermelon, Malawi Mango and Ipanema Pomegranate. Courtesy Bai Brands Bai Brands founder Ben Weiss created a low-calorie, low-sugar, antioxidant-rich beverage based on coffeefruit--the bitter pulp that surrounds coffee beans and is … Bai … This year, Dr Pepper Snapple Group bought Bai for $1.7 billion. Bai is a line of 5 calorie per serving, antioxidant-infused beverages packed with flavour and sweetened from natural sources! And lastly, our bar offers an extensive drink menu and carefully selected wine lists. Update, July 12, 2017: Ben Weiss left Bai Brands on June 22 and was replaced by Lain Hancock, who was an executive vice president of Human Resources at Dr. Pepper Snapple Group. Our mission at Bai is to share the powerful antioxidant goodness of coffee's superfruit with the world while impacting our communities locally, inspiring individuals personally and always moving forward toward optimum, healthy living. Among international cuisines, it pair well with barbeques, sushi, Cantonese food and hot pots. Bai Brands LLC produces beverages for health-conscious consumers. Ten years from now, the beverage landscape is going to be very different, and Bai will be a big part of that change. The company produces low-calorie soft drinks, bottled water, iced tea, and non-carbonated fruit flavored drinks full of antioxidants and made without artificial sweeteners. Pop star Justin Timberlake has become an investor in beverage startup Bai Brands, a partnership that will see the Grammy winner … As Bai continues to grow, one thing is clear; the secret of the coffee fruit drink is out. Bai 5 is an incredible antioxidant infused fruit drink that has an astounding 5 calories per (8 fl. Suite 153 Bai founder and CEO Ben Weiss Bai As consumers increasingly turn away from soda, a new drink is making a mark on the beverage industry. Looking at global consumption trends, the experts explain that according to Chinese tradition, Baijiu is widely consumed with the food. It has an intriguing history, he notes, and it all began with a special ingredient, the secret coffee super fruit: the hitherto discarded fruit of the coffee harvest. That second part is for good ol’ H20. Personally, I thought it was very sweet and too much for my taste buds. Bai Brands: The Kosher Advantage The Rise of Bai Brands. United States, Keurig Dr Pepper May Follow Tesla to S&P 500, Keurig Introduces Wi-Fi-Enabled Smart Brewer to Compete With Nespresso. The anti-oxidant infusions make the drink not only refreshing, but packed with health benefits. Weiss would not comment on his departure. In 2010, we noticed that customers were turning bottles to see how much sugar was inside of them. We spent five years handing out samples, telling customers about coffeefruit and how Bai has only five calories and one gram of sugar. Ipanema Pomegranate. I wanted to maximize the brand's potential--we couldn't be just another product on a company's truck; we needed to be a top priority. Ben Lin 2,013 views. We are passionate about our mission and believe that a strong financial services industry helps consumers, businesses, and communities thrive. 1800 East State Street Bai works hard to ensure that the flavors are an authentic representation of the places that have inspired them. Now it's learning what it takes to buy a brand and grow it. It started as just an idea & expanded into an antioxidant phenomenon. With years of knowledge and experience on your side, you can move 1-16 of 139 results for "bai drink" Amazon's Choice for bai drink. Find 25+ flavors, Delivered Directly to Your Door. After founding Bai Brands in 2009 from the basement of his home in Princeton, N.J., Ben disrupted the beverage industry by overturning the idea that “great flavor” and “good for you” can’t go together. Founders Ben Weiss. Bai, a beverage company whose exotically named drinks we've covered in the past, is now selling bottled water, but calling it something else. What we created at Bai made history. 1:41. Calling Bai Brands, LLC, a “game-changing company,” Strand Equity Partners yesterday announced the acquisition of a minority ownership stake in the coffeefruit beverage marketer. The creation of Mrs. Weiss’ husband, founder Ben Weiss, bai was introduced in 2009. It comes in 9 incredible flavors(I tried 8), and they are all so delicious. The longer you're in the beverage industry, the more you realize you're really in the distribution industry. In fact, you'd have to drink nearly 2.5 gallons of Bai Brasilia Blueberry to consume the same amount of sugar you'd find in a 12-ounce can of Coca-Cola. Their insights and expertise drive BAI to fulfill its mission: helping financial services leaders, like you, with the challenging decisions you face every day. Bai was early, but we were on to a fundamental change. Here is the pitch from Bai's website: Anti is for Antioxidants. Bai is an innovative beverage company founded by Ben Weiss in Princeton, New Jersey in 2009. There are five different fruit flavors. Although pomegranate offers a surplus of nutrients, I have to say it was not my absolute favorite Bai drink. That's the product's name. Lead plaintiff Kevin Branca filed a class action against Bai Brands LLC claiming that the brand’s fruit drinks are falsely advertised as containing only natural ingredients when the drinks are artificially flavored. Compare Bai Brands to its competitors by revenue, employee growth and … You'd win or lose on that basis, and I saw it coming--a growing unwillingness in customers to drink sugar. We're sorry but internet-banking-v3 doesn't work properly without JavaScript enabled. Under Ben’s leadership, Bai quickly became the industry’s fastest-growing company–and a … The BAI Leadership Team Driving Positive Change BAI leadership team members have a passion for the financial services industry. Bai's mission is to share the powerful antioxidant goodness of coffee's superfruit and always move toward optimum, healthy living. Hamilton, New Jersey-based Bai makes enhanced waters, carbonated flavored water, coconut water, ready-to-drink teas and sugar-free colas. This is the first year bottled water has surpassed soda in sales. Bai is sweetened with plant-based sweetener stevia leaf extract, enhanced with erythritol and is infused with antioxidants. Made from Coffee Fruit. For example, some dishes from the south Indian or Rajasthani cuisine will work very well with the drink. While there are many ingredients that are used in the production of a single Bai drink, one of the most notable is the coffee fruit, which is the super fruit that makes Bai beverages a … The Bai drink flavors have been inspired by places all over the world. In 2014, we signed a national distribution deal with Dr Pepper Snapple Group. This is the issue that has fueled our growth. I could not be prouder of the Unbelievers I worked side-by-side with growing Bai to be a disruptor and leader in the beverage industry. Bai Brands sells its products through a network of retailers and online internationally. In other words, this product contains only 2 milligrams less caffeine than a standard (8.4 ounces) can of Red Bu… File this under ridiculous. oz.) The game is to get off the shelf and into the hands of the consumer. Eventually, DPSG said that it wanted to go where we were going, and to be part of the solution: to help the industry end its dependency on sugar and artificial sweeteners. Bai Iced Tea, Narino Peach, Antioxidant Infused Supertea, Crafted with Real Tea (Black Tea, White Tea), 18 Fluid Ounce Bottles, 6 Count 4.6 out of 5 stars 490 $9.00 $ 9 . Meet Bai "Anti-water". 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